Real-World Examples to Make Accessibility a Reality

Why accessibility matters now

Inaccessible practices have real costs. They limit reach, frustrate customers and employees, and can undermine your organisation’s reputation. In fact, beyond the disabled community itself, corporate behaviour is closely scrutinised by three-quarters of consumers, with inaccessibility often acting as a barrier to purchase.

However, organisations that act on accessibility report improved usability, increased audience engagement, stronger trust, and measurable commercial impact. These companies are 25% more likely to outperform on productivity and twice as likely to outperform on net income/profit.

Who should attend?

This webinar is ideal for executives and decision-makers that are just beginning their accessibility journey, as well as for those looking to strengthen their business case to leadership. This session will equip professionals from different backgrounds with actionable knowledge, confidence, and a clear strategic perspective.

No previous accessibility knowledge required! You cannot miss this webinar if you work on the following areas:

- Marketing, communications & design teams
- HR & recruitment professionals
- Managers & leaders
- People working in customer experience or service design
- Anyone looking to create more inclusive, accessible organisations

You will:

See real-world examples of accessibility in practice, including case studies from Legal & General, This American Life, and McDonalds.
Understand how small, practical changes create significant organisational impact.
Gain insights and talking points to influence leadership and secure buy-in.
Leave with clarity on practical next steps to implement immediately.

Real-World Examples to Make Accessibility a Reality is a unique, practical, and executive-focused session designed to close that gap. In this session you will explore how accessibility has been successfully implemented across marketing, communications, and customer experience, with concrete examples you can take straight back to your team.

Speakers

Portrait: Caitlin, looking into the distance smiling. They have pale skin and dark curly hair.

Caitlin Quinn

Chief Marketing Officer & Head of Creative Access

Caitlin is a creative strategist with over 50 global keynotes delivered online and in person. Caitlin demonstrates how integrating accessibility early in the creative process accelerates project delivery, improves campaign performance, and expands brand reach. Creator of The Accessibility Ghost, Caitlin guides agency leaders, creative directors, and marketing teams to move past guesswork and build campaigns that withstand scrutiny across every channel.