Secure your place now for our 90-minute online session on Tuesday, February 24, 2026, at 3:00 PM GMT / 10:00 AM EST, and learn how to embed accessibility in your organisation — improving user experience, reach, and ROI.
Real-World Examples to Make Accessibility a Reality is a unique, practical, and executive-focused session designed to close that gap. In this session you will explore how accessibility has been successfully implemented across marketing, communications, and customer experience, with concrete examples you can take straight back to your team.
Why Accessibility Matters Now
Inaccessible practices have real costs. They limit reach, frustrate customers and employees, and can undermine your organisation’s reputation. In fact, beyond the disabled community itself, corporate behaviour is closely scrutinised by three-quarters of consumers, with inaccessibility often acting as a barrier to purchase.
However, organisations that act on accessibility report improved usability, increased audience engagement, stronger trust, and measurable commercial impact. These companies are 25% more likely to outperform on productivity and twice as likely to outperform on net income/profit.
Who Should Attend
This webinar is ideal for executives and decision-makers that are just beginning their accessibility journey, as well as for those looking to strengthen their business case to leadership. This session will equip professionals from different backgrounds with actionable knowledge, confidence, and a clear strategic perspective.
No previous accessibility knowledge required! You cannot miss this webinar if you work on the following areas:
- Marketing, communications & design teams (book a Team ticket)
- HR & recruitment professionals
- Managers & leaders
- People working in customer experience or service design
- Anyone looking to create more inclusive, accessible organisations
By attending, you will:
- See real-world examples of accessibility in practice, including case studies from Legal & General, This American Life, and McDonalds.
- Understand how small, practical changes create significant organisational impact.
- Gain insights and talking points to influence leadership and secure buy-in.
- Leave with clarity on practical next steps to implement immediately.
Speakers
Heike Jord Knip – CEO & Founder of The Good Consulting Company.
Heike brings a unique perspective shaped by lived experience and decades of professional practice. For 30 years, he navigated systems not built for neurodivergent people, masking his identity and battling mental health challenges. Everything changed in 2014 when his daughter Valentina was born with CDKL5, a rare neurological condition. Supporting her helped Heike rediscover his purpose: creating a world where no one has to hide to survive.
Additionally, Heike is a leading trainer and consultant in accessibility and neurodivergence, delivering practical, evidence-based solutions for organisations worldwide.
Caitlin Quinn – Chief of Brand, Communications & Accessibility at The Good Consulting Company
Caitlin is a brand, communications, and accessibility strategist who combines creative vision with compliance expertise to deliver campaigns that make inclusion visible and actionable. She leads access-first strategies that transform accessibility from a checkbox into a competitive advantage.
Her work spans to impact-driven campaigns, risk mitigation & reputation management, access-first governance, and more.
