Accessible Search Engine Optimisation (SEO)
Helping your website to rank highly on search engines whilst ensuring it’s accessible to all
Make your website easy to find for search engines, and easy to use for everyone
Search engines like Google do not “see” your website visually, they read the underlying code. If a screen reader for a visually impaired user cannot read your site, Google’s search bots cannot index it properly either, and neither can Ai or LLMs.
We fix your website’s structural code and content, so you rank higher, reach a wider audience, and meet legal accessibility standards.
Why SEO and accessibility work together
Optimising for accessibility automatically improves your search rankings. Here is how fixing your site structure solves both problems at once:
Better code means better Google rankings
Search engines reward websites that load quickly and use clean, organised code. Fixing broken heading levels, adding text descriptions to images, and streamlining page elements helps Google crawl your site faster and rank your content higher.
Clearer content means higher conversions
If your content is difficult to read or confusing to navigate, visitors leave. Writing in clear, simple language helps all visitors find what they need quickly. It also ensures AI search tools like Google Gemini and ChatGPT can extract accurate answers about your business.
Reduced Ad spend costs
Google Ads evaluates the quality and usability of your landing pages. Pages that are fast, accessible, and easy to navigate receive higher quality scores, which directly reduces what you pay per click.
Legal compliance and broader reach
Around 1 in 5 people are disabled or have an access need. An accessible website opens your products and services to this audience while ensuring compliance with web accessibility laws (such as WCAG and the Equality Act).
Traditional web builds vs. accessible search architecture
Choosing accessible SEO over a standard website can have a positive impact on your business.
Standard website build
Bloated code, broken headings, and missing image details.
Jargon-heavy text that confuses visitors and AI search tools.
Works only for mouse-and-screen users; excludes assistive tech.
Accessible SEO build
Clean, structured code built to global accessibility standards.
Clear, plain-language text with simple summaries.
Works seamlessly with screen readers, keyboards, and mobile devices.
Business impact
Higher search rankings, faster page loads, and lower Google Ad costs.
Lower bounce rates and better answers in AI search results.
Reaches 20% more potential customers and reduces legal risk.
How Good Access works with you
Our wide range of accessibility training programmes develops the expertise, skills and confidence your teams need to embed accessibility and deliver lasting organisational change. Our training courses address all profiles:
Full technical audit & remediation
We analyse your website to find everywhere code, design, or content is blocking users or search bots.
What you get:
A prioritised checklist of fixes
Direct code refactoring
Site structure that aligns with search best practices
WCAG 2.2 AA accessibility standards
Best for:
Companies launching a new site
Companies undergoing a brand refresh
Companies fixing legacy search issues
Ongoing search & usability management
Search engines and web standards change constantly. We manage your site to ensure it stays visible, fast, and easy to use.
What you get:
Monthly content adjustments
Technical maintenance
Performance monitoring
Search positioning updates
Best for:
Mid-to-large businesses looking for reliable, long-term search growth without hiring an internal team
Get a website that works for every user and every search engine
Stop losing visitors and search rankings to poor site structure.